Reels Rules

Version 1.0 · 5 August 2026

Reels are short videos posted by sellers, creators and buyers. They are how people discover PlugMall and how sellers earn attention without paying for it. These rules keep the feed watchable, lawful and cheap to use.

B1. Format

• Vertical video, 15 to 60 seconds. Anything longer is trimmed.
• Maximum file size as set in the upload screen. Data costs money in Ghana, so PlugMall compresses every upload and shows a still frame until the viewer taps.
• Sound is optional. Assume many viewers watch with sound off, so put your key message on screen as text.

B2. Content

• Every reel must connect to something real on PlugMall: a product, a service, a shop, or a skill you offer. Link the reel to the listing wherever possible.
• Show, do not just tell. Unboxing, trying on, using the item, demonstrating the service, showing the finished work.
• Film your own content. Do not repost another creator's video, a TikTok download, or footage taken from a brand's page.
• Speak in whatever language your buyers speak. English, Twi, Fante and Nzema are all welcome.

B3. Music and copyright

• Use silence, your own voice, ambient sound, or music you have the right to use.
• Do not use commercial music tracks. PlugMall can be held liable, and reels using them will be removed.
• Do not use another brand's advertisement as your video.

B4. What may not be posted

• Anything prohibited under Listing Rule A8.
• Nudity, sexual or sexually suggestive content, and content that sexualises any person. Clothing and lingerie may be shown, but the reel must be a product demonstration and not a sexual performance.
• Anyone under 18 as the subject of a selling reel.
• Violence, injury, accidents, corpses, cruelty to animals.
• Filming a person, a shop or a workplace without their permission.
• Insults, harassment, tribal or religious abuse, or content targeting a person or group.
• Political campaigning, party symbols and election material.
• Health, medical or weight loss claims. No cures, no rapid fat loss promises, no before and after body images.
• Misleading claims about a product's origin, authenticity or condition.
• Phone numbers, WhatsApp links or off-platform payment instructions overlaid on the video. The contact button already does this.

B5. Comments and conduct

• Sellers are responsible for the comment section under their reels and should report abuse rather than reply in kind.
• Do not pay for views, likes or followers, and do not arrange with others to like or view each other's posts to push them up the feed. Numbers on PlugMall must be real, because buyers use them to decide who to trust.
• Do not post the same reel repeatedly to climb the feed.

B6. Reporting

Every reel carries a report button. Reports are reviewed within 24 hours. A reel reported for nudity, a minor, or an unlawful item is hidden immediately while it is reviewed, before any decision is made.